honda

Kuwait: Honda Motor Co (Africa and Middle East Office) announced the launch of Honda’s luxury brand “Acura”, in Kuwait. The ACURA name was derived from “acu,” a Latin form, meaning mechanically precise or done with precision. Honda introduced the Acura brand to the US market in 1986 to be the world’s first Japanese luxury brand. At first, it was a two-car show: the Legend sedan and the Integra sport coupe and sedan. Acura brand is available officially in 5 markets, USA, Canada, Mexico, China and Russia. Kuwait will be the 6th market. In year 2014, Acura globally sold 190 thousand units and had its best year, in terms of annual sales, since 2007 and third consecutive year of increased sales in the highly competitive US market.