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March 11, 2015 at 11:13

Honda announces launch of Acura Brand in Kuwait

Honda announces launch of Acura Brand in Kuwait




Kuwait: Honda Motor Co (Africa and Middle East Office) announced the launch of Honda’s luxury brand “Acura”, in Kuwait. The ACURA name was derived from “acu,” a Latin form, meaning mechanically precise or done with precision. Honda introduced the Acura brand to the US market in 1986 to be the world’s first Japanese luxury brand. At first, it was a two-car show: the Legend sedan and the Integra sport coupe and sedan. Acura brand is available officially in 5 markets, USA, Canada, Mexico, China and Russia. Kuwait will be the 6th market. In year 2014, Acura globally sold 190 thousand units and had its best year, in terms of annual sales, since 2007 and third consecutive year of increased sales in the highly competitive US market.

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November 4, 2014 at 16:51

A Double-sided StoRy: Honda Civic TypeR Advertisement





Honda's new advertisent teaser for Civic TypeR is innovative and creative. Named "A Double-sided StoRy", the ad, gives the user a unique and interavtive viewing experince.

While viewing the video, with the press of keyboard button "R", the viewer can see the other side of the story.

The video footage is amazingly done like in Hollywood films.

The video is published on Honda's youtube channel.

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